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Privacy Policy

Privacy Policy

In accordance with the provisions of the law, grupocun handles your data with the following guidelines:

When you use grupocun services through any of our sales channels, websites, application for mobile phones and tablets, call center, branches, etc. grupocun collects certain personal data to be used later.

For the purposes of this Policy we will refer to guiacancuntours.com and todocubaviajes.com as groupcun. By accepting this Privacy Policy, you authorize grupocun to process your personal data for all or some of the purposes set forth in this Policy. grupocun may modify this Policy at any time, and must notify you when we make any material changes. Any questions about this Policy and/or group’s practices in this matter, please contact us through “My Account” or “My Booking”.

At grupocun we are committed to protecting your privacy and ensuring that your personal data is treated in accordance with applicable law and the best practices in the market. We are transparent about our practices and are available to answer any questions about them. Below, we detail the principles that guide the way in which grupocun treats your personal data:

• All collection and processing of personal data will be carried out in accordance with this Privacy Policy and to fulfill the purposes set forth herein.

• Your personal data will not be transferred, sold, leased or disclosed in a manner other than that indicated in this Privacy Policy.

• When personal data is no longer necessary and we have no legal obligation to store it, our intention will be to delete, destroy or anonymize it.

• Our intention is to collect the least amount of personal data necessary, collecting only those necessary to fulfill the purposes set out in this Policy.

Definitions.

Terms important for you to understand the protection we give to your personal data, the limits of our processing of your personal data and your rights:

• Owner: you are the owner of your personal data.

• Personal data: information that identifies or leads to the identification of a holder. Examples of personal data are your full name, telephone number, identification number and postal address.

• Controller: person responsible for making decisions related to the processing of personal data of the holders. For the purposes of this Policy, it will be grupocun.

• Processing: any operation carried out with personal data, which may include collection, access, analysis, transfer, storage, anonymization, deletion, etc.

• Anonymization: process of depersonalization of personal data by eliminating any association of this information with the holders to whom they refer.

Your Rights.

The law gives you certain rights in relation to your personal data, which may be exercised as indicated in this Policy. The following are your main rights in relation to your personal data:

• Consult if your personal data is processed by grupocun.

• Obtain information about the way in which your personal data is processed.

• Correct incomplete, inaccurate or outdated data.

• Request the anonymization, blocking or deletion of personal data that is unnecessary, excessive or that is being processed in violation of the law.

• Know which public and private entities have access to your personal data through grupocun.

• Revoke your consent to the processing of your data and be informed of the consequences of such revocation.

• Revoke your consent to the collection of new personal data.

1. What personal data do we collect?

GrupoCUN collects and stores a) the personal data that the user provides us, b) personal data obtained from third parties, including public data, and c) personal data collected automatically by our platform, as described below:

a) Personal data that the user provides us.

In order to make tourist reservations through our Sales Channels, you must provide us with certain personal information including, but not limited to, full name, valid document or identification number, nationality, tax identification number and contact information (such as telephone number, home address or email address). In order to arrange tourist reservations, you may also need to provide us with information about your debit or credit card (such as credit card number, security code, name of the credit card holder and expiration date). Personal data will only be collected through the Sales Channels listed above. At its sole discretion, grupocun may verify the personal data provided by consulting public entities, companies specialized or central risk, for which you expressly authorize us. The information that grupocun obtains from these entities will be treated confidentially, respecting the applicable legislation and this Policy. You can always choose not to inform us of your personal data, but in general this information is required to make tourist reservations. If you choose not to give us certain information, you may not be able to contract our services. In the event that you make a reservation on behalf of a third party, you must obtain the consent of that third party before providing us with the third party’s personal data. If that third party is a minor in accordance with applicable law, you represent that you have the consent of at least one of the parents or legal guardian of the minor to provide your personal data and accept this Privacy Policy on behalf of him/her. You may also submit feedback, comments and suggestions by voluntarily participating in surveys and/or answering questions submitted via email or other channels (the “Feedback”). In this case, in order to provide other users with real testimonials about travel experiences, you accept and agree that all the Reviews you send us may be published on our Sales Channels or on other websites or applications with whom grupocun has agreements. In such a case, you may be identified with full name, nickname, photo, comment, nationality and/or other personal information. By providing us with your Opinion, or uploading multimedia content through any Sales Channel, you understand that such content will not be treated confidentially and may be freely used by grupocun for commercial purposes. Subject to limitations under applicable law, you waive all rights to use such material, including privacy rights, proprietary rights and rights of publicity and the right to object to the manner in which such material is used. Likewise, it grants a non-exclusive, unrestricted, perpetual and free license in favor of grupocun and its related companies to use, transmit, copy and display the Opinions in any medium. No compensation will be paid for Reviews or multimedia material. We remind you that you can give your opinion anonymously or delete it by setting your preferences to “My account” or “My reservation”. Always keep in mind that when you post information or multimedia material in a public section of a grupocun website or application, you are making it available to other users and the general public; Therefore, it will be outside the scope of control of GrupoCUN. Please remember the above and be careful with the information you choose to disclose.

b) Personal data obtained from third parties, including public data.

To the extent permitted by law, and in particular the legislation on the protection of personal data, grupocun may also obtain personal data about you from its affiliates, business partners, suppliers and other third-party sources – such as public databases, information collected during a telephone conversation with the call center and/or through interactive applications. Personal data obtained from third parties will be combined with other personal data held by you.

All personal data obtained by grupocun from third parties will be treated in accordance with the provisions of this Privacy Policy and applicable law.

c) Personal data collected automatically by our platform.

Grupocun automatically collects and stores certain browsing data from users. Browsing data includes: IP addresses, Uniform Resource Identifiers (URIs), request times, methods used to send requests to the server, size of files received in response, numerical codes indicating the status of the server’s response, and other parameters related to the user’s operating system and computing environment. Computer systems and programs designed to navigate websites collect during their use certain data whose transmission is necessary for the use of Internet communication protocols. As a rule, this information is not gathered to identify users, but, given its nature, it may allow that identification by associating it with other data. Likewise, for our websites to function properly, grupocun uses its own and third-party cookies.

2. What is our policy on cookies and web beacons?

Grupocun recommends that when browsing the website you allow the use of cookies to fulfill certain functions. Cookies are specific types of information that a website transmits to a user’s computer hard drive or other device for record-keeping purposes. Cookies can be used to facilitate the use of a website by saving your settings and preferences while the user browses the Internet. Grupocun cannot access other information stored on your device through cookies, even if they are downloaded from our website. Cookies cannot load malicious code of any kind or viruses or malware, and do not harm the user’s device. On the other hand, web beacons are images inserted in a website or in an email that can be used to monitor the behavior of a visitor, as well as to store information about the user’s IP address, the period of time of interaction with the website and the type of browser used.  among others. Through cookies and web beacons, grupocun collects information about the activity of its users on its websites. Such information may include the URL they came from (whether or not they are on a grupocun website), which URLs they subsequently access, what browser they are using, their IP addresses, the sites visited, the searches performed on our websites, and the Identification of the devices they use, among others. Although most browsers automatically accept cookies and web beacons, you can set your web browser to reject them. Please note that cookie preferences must be set for each browser (Internet Explorer, Google Chrome, Mozilla Firefox, Safari, Opera or other). Our websites use different types of cookies and web beacons:

• Technical cookies: they are necessary to ensure the functioning of the website and cannot be deleted. They are determined in response to actions taken by you, such as your privacy preferences, login, service requests or filling out forms.

• Functional cookies: their function is a more advanced personalization of the user’s session than that allowed by technical cookies.

• Analytical cookies: they allow to see the surfing behavior of visitors on the website, with the aim of improving the user experience. The captured data is aggregated and anonymized.

• Advertising cookies: These are third-party cookies (e.g. Google and Facebook) that collect information about your preferences and choices on the website. They are intended for ad networks, which later use them to show you personalized advertising on other websites.

3. What do we use the personal data we collect for?

Grupocun uses the personal data collected for the following purposes:

• Manage your tourist reservation, carry out the transactions you have initiated and process invoices or other tax documentation related to your reservation. In addition, we keep the reservation history in our database.

• Offer you products and services, individually or jointly with third parties.

• Manage your requests and respond to your questions or comments.

• Perform internal analysis regarding sales and / or consumption patterns.

• Measure the satisfaction of our customers with our products, services and attention.

• Comply with our legal obligations, including cooperating with any request from public bodies protected by law.

• Send you confirmation and updates about your trip, as well as any relevant information about it. This information may be sent via email, SMS, WhatsApp or other instant messaging service to the means of contact provided by you. These messages may contain (but are not limited to) information about grupocun services, as well as contact details of suppliers that could help your travel experience.

• Contact you to provide customer service, conduct surveys, statistics or analysis on consumption habits or preferences. • Send special offers and information to participate in contests and sweepstakes, in our loyalty program.

• In order to offer better services or provide its users with information related to their preferences, grupocun may also develop internal studies on the interests, behaviors and demographics of users, to better understand their needs and interests, improve our commercial and promotional initiatives, personalize their contents, their presentation and services and / or show advertising or promotions of interest to users,  For which purpose GrupoCUN will only use anonymized data.

• Likewise, grupocun uses debit or credit card information (such as the name of the cardholder, card number and expiration date) only to arrange the travel reservations you make, including sending your data to the final service providers to manage your reservations and / or purchase requests. You can choose to have grupocun remember certain card and billing information, which will appear automatically when entering grupocun’s online Sales Channels.

• Finally, grupocun may use the user’s personal data to provide payment processing or fraud prevention services in favor of its related companies or third parties.

4. With whom do we share the personal data we collect?

You give your unequivocal consent for grupocun to share your personal data with service providers for the management of your reservations or purchase requests. Such suppliers may be airlines, hotels, tourism companies that provide services at destination, driverless car rental companies, travel assistance service providers, wholesale operators and other suppliers of products and services that you contract through our Sales Channels. Likewise, you agree that grupocun shares your personal data with suppliers that provide services to grupocun, including credit card acquirers, commercial analytics, customer service, marketing, payment processing and / or fraud prevention. These third parties may use your personal data to offer you products and services or to provide their services. Consequently, by accepting this Privacy Policy, the user acknowledges and accepts that grupocun, as responsible for data processing, may share their personal and transaction data with third parties, including without limitation the data of their reservations or purchase requests, so that grupocun and / or said third parties, individually or jointly, can offer products and services that fit their profile,  improve the security of the transaction, prevent fraud, perform credit risk analysis and improve the products and services provided, always in strict Compliance with applicable law. Such third parties will be subject to contracts and policies that will prohibit the unauthorized use or disclosure of the personal data to which they have access, as well as to prevent its use in violation of applicable law. grupocun may authorize service providers to collect personal data on your behalf, including as necessary to operate certain elements of our online Sales Channels or to facilitate the delivery of online advertising tailored to your interests. Finally, grupocun may also share your personal data with related companies belonging to Vive a todo Cuba viajes S.A. de C.V. and operating under any of the group’s trademarks. In case of transfer of personal data, the recipient of the personal data will assume the same obligations that correspond to the person responsible for transferring them. Please note that in the event that you provide personal data on your own initiative and directly to service providers (whether or not they are service providers in grupocun), these providers may collect, process and store such information in accordance with their own privacy policies. Grupocun is not responsible for the improper use of personal data that may be made by third parties.

5. Where do we store and how do we protect the personal data collected?

All personal data is collected and stored on servers physically located in the United States of America. grupocun may relocate these servers in any other country and may store personal data in the United States of America or in other countries, for backup purposes. By accepting this Policy, you give your unequivocal consent for grupocun to transfer your personal data to any country in the world. We guarantee that personal data transferred abroad will be protected. In any case, grupocun undertakes to ensure that the legally required standards for the protection and safeguarding of your personal data are met, by signing agreements whose purpose is the protection of the privacy of your data. Grupocun has tools to protect your personal data from unauthorized access by third parties. We take appropriate security measures to prevent unauthorized access, alteration, disclosure or destruction of your data. These measures include internal analyses of our data collection, storage and processing practices. With the measures we take, we can ensure that we will prevent security breaches that affect your personal data to the greatest extent possible. However, we recognize that there are risks inherent in the use of the Internet and understand that we cannot completely eliminate them. In any case, we guarantee that the protection of your personal data is one of our priorities and that, in the event of an incident, we will take all possible measures to minimize any damage.

6. How can the personal data collected be accessed, deleted, rectified and/or updated?

When you make purchases or register as a user in grupocun, you may choose to receive promotional circulars, messages or alerts about offers. In each message we send you you the opportunity to unsubscribe. Please note that the exercise of the right to opt out applies to promotional circulars, messages or alerts about offers. However, you will continue to receive communications regarding the status of your active reservations. Likewise, grupocun will keep certain personal data of yours in order to resolve disputes or claims, detect problems or incidents and solve them, and comply with the provisions of the General Terms and Conditions for the period of time determined by law. In addition, a user’s personal data may not be immediately deleted from our files for technical reasons, including security support systems.

• By sending a request by email to the address info@guiacancuntours.com In your request you must indicate your full name and prove your identity. Likewise, in the event that you make the request on behalf of a third party, you must prove your powers of representation. grupocun may request additional information or documentation to verify your identity or to specify your request, such as a copy of your national identity document, indication of your email and postal address that you designate for notifications and a contact telephone number; and clear and precise description of the personal data with respect to which you seek to exercise the right, as well as the documents that support the request. Once the detailed requirements have been met, and whenever it is appropriate to place the order, grupocun will inform you if it has proceeded to give rise to it or if it has been rejected. Unless a different period is indicated in the special clauses by country, grupocun will have 10 (ten) business days from receipt of the complete request to send a response in case of a request for access, and 5 (five) business days if you request the rectification, updating or deletion of personal data.

• Additionally, you may access, update and correct your registration information at any time by accessing “My Profile” under “My Account” or “My Booking” on our website or app. In turn, by accessing “Emails and Alerts” in “My account” or “My reservation”, you can choose which emails you want to receive. Please note that you are responsible for providing up-to-date, correct and authentic personal data.

7. How does grupocun interact with your social networks?

When registering with grupocun you are asked to choose a user ID and password (i.e. access a personal account). Also, grupocun le allows access to your personal account through your Facebook account or other social networks that are compatible in the future. Also, as part of the functionality of the Online Sales Channels, and to provide a more personalized experience, you can link your account with Social Networks by providing the login information of your Social Network account through the website or the grupocun application, or by allowing grupocun to access your Social Network account,  as permitted in the applicable terms and conditions governing your use of each Social Network. You declare that you have the right to disclose the login information of your Social Network to grupocun and / or grant access to grupocun to your account, without this implying a breach on your part of any of the terms and conditions governing your use of the corresponding Social Network and without grupocun being obliged to pay any fee or respect any limitations of use imposed by the Social Network’s third-party service providers. By granting grupocun access to any Social Network, you understand that grupocun will access, make available and store (if applicable) all the contents of the Social Network that you have authorized to be available on our websites and / or applications. Depending on the Social Networks you choose and subject to the privacy settings you have set on such accounts, the personally identifiable information you post on your Social Networks will be available in and through your groupgroup account on our websites and/or applications. Please note that if a Social Network becomes unavailable, or if the third party service provider blocks group access to such Social Network, the contents of the Social Networks will no longer be available on our websites and applications. If you register on the grupocun website through your personal social network account (the “Personal Account”), you agree that grupocun may access the information contained in your Personal Account, including your personal data, information about your interests, preferences, contacts and any content available in your Personal Account.

PLEASE NOTE THAT YOUR RELATIONSHIP WITH THIRD PARTY SERVICE PROVIDERS IS GOVERNED SOLELY BY THE AGREEMENTS YOU HAVE WITH SUCH THIRD-PARTY PROVIDERS.

grupocun websites and/or applications may contain links to other websites that have their own privacy policies. Therefore, we recommend that if you visit other websites, we carefully review their privacy and confidentiality policies, since this Policy does not cover the practices or policies of third parties, including those that may disclose and / or share information with grupocun. If you lose control of your account or password access to the Social Media may lose control of your personal data and could be subject to legally valid transactions carried out on your behalf. Therefore, if for any reason your password becomes compromised, you should immediately: change it, modify your registration information, and contact us through any channel.

Special clauses for Mexico.

I. Introduction

For the purposes of the Owners of personal data domiciled in the United Mexican States and the Mexican regulations on the protection of personal data, the provisions of this section will be applicable, first, and in a supplementary manner the provisions of the general terms and conditions of this document. For the purposes of Mexican regulations, this document represents a privacy notice, so that each time this document refers to the terms of “Privacy Policy” or “Policy” it will be understood that they refer to this privacy notice. The responsible is the company Vive a todo Cuba viajes, S.A. de C.V. (as required by the context, the “Responsible” and whose term will be considered to replace that of “grupocun” in each place where it is used in general terms) and has its address Privada Tulipanes L2 C4 mza. 17 S.M. 77, Jardines de Bonampack,  C.P.77528, Benito Juarez, Quintana Roo, Mexico. The Responsible may request and obtain your Personal Data through the following ways: (i) personally when the Owner provides them in person to the Responsible; (ii) directly when the Owner provides them to the Responsible, or (ii) indirectly, through persons outside the Owner, its managers (as such term is defined in Mexican regulations) and the Responsible (“Third Parties”), and / or other sources of public information or through the Internet network. Likewise, the Owner is informed that the Personal Data that will be processed fall into the following categories:

a) Identification: all those that allow to identify the Owner.

b) Contact: all information that allows to maintain or contact with the Owner.

c) Patrimonial and financial: all those that allow to know the forms of payment that the Owner will use for the payment obligations that it assumes through the Sales Channels.

d) Historical: all those related to your travel history, places of stay, contracted services, travel companions or products purchased, the level of satisfaction with them, as well as your browsing habits or preferences that the Owner himself expresses.

e) Personal characteristics: all those data obtained through the photographs, videos, audios or other content that the Owner makes public on their social networks provided that in some way it labels or refers to the Responsible or the brands of which it is the owner or participating in any type of campaign that the Responsible controls.

f) In addition to all of the above, the Owner is informed that the Responsible will not collect or process sensitive Personal Data, as defined in the Federal Law on Protection of Personal Data Held by Private Parties, so you are invited not to provide them by any means and, in case that,  despite our invitation, these are communicated to the Responsible, who will proceed to cancel them.

g) For the purposes of this section, “Treatment” shall mean the collection, use, disclosure or storage of Personal Data by any means.

II. What do we do with the Owner’s Personal Data?

1. Primary purposes. The Responsible will process your data for the following purposes that give rise and that are necessary for the existence, maintenance and fulfillment of the legal relationship between the Responsible and the Owner:

a) Manage your tourist reservation, carry out the transactions that the Owner has initiated and process payments and invoices or other tax documentation related to your reservation.

b) Analyze, verify and / or corroborate that the Owner has sufficient capacity and powers to sign a contract with the Responsible or be bound through another legal instrument with the Responsible regarding the services provided.

c) Analyze, verify and / or corroborate that the means of payment provided by the Owner is legitimate or has sufficient funds to and comply with the payment obligations that result in its charge of products or services that it acquires or contracts, respectively, through the platform of the Responsible.

d) Keep the reservation history in our database to be able to solve any doubt through customer service.

e) Maintain a customer identification file on the Owner.

f) Manage your requests and respond to your questions or comments.

g) Send you confirmation and updates about your trip, as well as any relevant information about it. This information may be sent via email, SMS, WhatsApp or other instant messaging service to the means of contact provided by you. These messages may contain (but are not limited to) information about grupocun services, as well as contact details of suppliers that could help your travel experience at destination.

h) Comply with our legal obligations, including cooperating with any request from public bodies protected by law. As well as exercising the corresponding judicial or extrajudicial actions to demand compliance with the contracts that the Owner makes through the platform of the Responsible.

i) Provide information to third party providers involved in the provision of services or sale of products offered through the platform of the Responsible.

2. Secondary purposes. The Responsible will process your Personal Data for the following purposes that do not give rise and are not necessary for the existence, maintenance and fulfillment of the legal relationship between the Responsible and the Owner:

a) Offer you products and services, individually or jointly with third parties, in addition to those you have already contracted through the Responsible platform.

b) Perform internal analysis regarding sales and/or consumption patterns.

c) Measure the satisfaction of our customers with our products, services and attention.

d) Contact the Owner to provide customer service, conduct surveys, statistics or analysis on consumption habits or preferences.

e) Send special offers and information to participate in contests and sweepstakes, in our loyalty program.

f) Develop internal studies on the interests, behaviors and demographics of users, to offer better services or provide users with information related to their preferences, better understand their needs and interests, improve our commercial and promotional initiatives, personalize their contents, presentation and services and / or show advertising or promotions of interest to users.

g) Whenever you choose to do so, remember certain data of your means of payment and billing data, to facilitate purchases, contracts and / or future billing through the Sales channels, as appropriate.

h) Provide fraud prevention services in favor of its related companies or third parties.

It is made known to the Owner that the mechanism that the Responsible has implemented for the Owner to express its refusal to process their Personal Data in accordance with the purposes included in numeral 2 of this subsection, consists of sending a request under the heading of “Refusal of Processing of Secondary Personal Data”. The Owner must address the Address or email address info@guiacancuntours.com, observing the requirements indicated in the subsection of “IV. How are the ARCO Rights and other rights of the Owner exercised?” of these Privacy Policies.

III. What are the purposes that justify the Transfers of Personal Data?

In addition to the disclosures to Third Parties (the “Transfers”), provided for in paragraph 4 of the general terms of this Privacy Policy, the Personal Data of the Owner may be subject to disclosures to judicial and / or administrative authorities to which the Responsible is obliged in terms of law, as well as for the corresponding delivery of justice. The purposes that justify the transfer of Personal Data of the Owners are the following: those of subparagraphs a), c), d), e), h) and i) of numeral 1 and in subparagraphs a), c), e, f) and h) of numeral 2; of subsection II immediately above of this Privacy Policy. In the event that the Owner wishes to express a refusal regarding the Transfer of his Personal Data, he may only do so with respect to those Transfers that are related to the secondary purposes or to the offer of products and / or services of said Third Parties, as well as those Transfers to companies affiliated to the Responsible that do not adopt data protection policies similar to those of the Responsible. In that case, the Owner must send a request that, under the heading of “Refusal to Transfer Personal Data”, must be addressed to the Address or email address info@guiacancuntours.com, observing the requirements indicated in the subsection of “IV. How are the ARCO Rights and other rights of the Owner exercised?” of these Privacy Policies, a request that will take effect within 3 (three) business days following receipt of the same. All of the above, with the understanding that the Responsible Party may freely make the Transfers that are linked to the primary purposes referred to above as well as to its related companies that have data protection policies similar to those of the Responsible. It is also stated that the Responsible may make references of Personal Data to its suppliers and / or service providers for purposes of the Responsible Party, by virtue of the fact that under Mexican regulations, these third parties would only be in charge.

IV. How are the ARCO Rights and other rights of the Owner exercised?

The rights of access, rectification, cancellation and / or opposition (the “ARCO Rights”) may be exercised, in accordance with numeral 6.2 of the general terms of this Privacy Policy, by submitting the request referred to therein addressed to the email address info@guiacancuntours.com, or at your Address. The exercise of the ARCO Rights will be free, and the Owner must only cover the costs of shipping, reproduction (simple copying) and, where appropriate, certification of documents. However, if the same Owner reiterates his request in a period of less than 12 (twelve) months, the costs will be the equivalent of 3 (three) times the current Unit of Measure and Update, unless there are substantial modifications to this Privacy Policy that motivate new consultations. The opening hours of the previous requests are from Monday to Friday from 12:00 to 18:00 hours. The Responsible will communicate to the Owner within a maximum period of 20 (twenty) business days counted from the date on which the request for the corresponding ARCO Right has been received, the determination adopted so that, if appropriate, it becomes effective within 15 (fifteen) business days following the date on which the response is communicated. The term may be extended for a single occasion, for each request, up to an additional period of 15 (fifteen) business days, provided that the Responsible justifies the extension to the Owner, which must be notified before the expiration of the original term. For this purpose, in the event that the request is made by physical means, the Responsible will note in the acknowledgment of receipt delivered by the Owner the corresponding date of receipt.

The period indicated in the previous paragraph will be interrupted in the event that the Responsible requires additional information from the Owner, because the information originally delivered is insufficient or erroneous to meet the request, or the documents indicated above are not accompanied. For this purpose, the Responsible may require the Owner, once and within 5 (five) business days following receipt of the request, provide the elements or documents necessary to process it, counting, for its part, the Owner with 10 (ten) business days to meet the requirement, counted from the day after it has received it. If the Owner does not respond within this period, the corresponding application will be considered not submitted. On the contrary, in the event that the Owner meets the request for information, the deadline for the Responsible Party to respond to the request will begin to run the day after the Owner has responded to the request for additional information. The answers that the Responsible grants to the Owners who have exercised their ARCO Rights, will be made by the same means in which the request was made, dealing only with the Personal Data that have been specifically indicated in the request in question. The consent that the Owner grants to this Privacy Policy may be revoked at any time, without retroactive effects being attributed to it. The revocation of the consent that the Holder intends to make, must be made in accordance with the means and procedure set forth in this subsection. Finally, the Responsible informs the Owners, who may limit the use and disclosure of their Personal Data, with a tool other than the exercise of ARCO Rights or the revocation of consent, by registering their contact telephone number in the Public Registry to Avoid Advertising (REPEP) in accordance with the Federal Consumer Protection Law.

V. When is your personal data deleted from our systems?

In the event that the Owner does not exercise his ARCO rights in the terms established in the previous paragraph, it is made known that the Responsible will eliminate his personal data within a maximum period of 10 (ten) years from the conclusion of the commercial relationship between the parties, in accordance with the provisions of the law.

VI. Disabling Cookies

Each Owner can accept or reject the use of cookies by configuring it for this purpose on their devices However, it is important that the Owners take into account that, if they do not accept the use of cookies, some functions of the Sales Channels may not be fully available, because some of the services or content thereof are available only through the use of cookies. The Owner may deactivate the use of cookies by following the procedure indicated in the configuration of the device used to navigate. As of the date of issuance of this Policy, the sites to consult how to disable cookies in the most popular browsers are the following:

Firefox https://support.mozilla.org/es/kb/habilitar-y-deshabilitar-cookies-sitios-web-rastrear-preferencias

Internet Explorer https://support.microsoft.com/es-mx/help/17442/windows-internet-explorer-delete-manage-cookies

Google Chrome https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=es

Safari https://support.apple.com/kb/ph21411?locale=es_ES